Tasty Orchard
Branding & Startup Launch

INDUSTRY: Food & Beverage
PROJECT INCLUDES: Logo/Branding, Packaging, Website, Social Media

ABOUT THE CLIENT

Tasty Orchard’s journey began under the name Hop Theory as they developed a successful line of beer-enhancing sachets. For their next venture, natural beverage mixers were developed. Each mixer is classified as organic, vegan, gluten-free, and non-GMO. Every bottle is jam-packed with real fruit. Not fruit extracts or synthesized fruit flavors — but real cold-pressed fruit.

ABOUT THE PROJECT

Building a brand from scratch is a great experience, especially when you get to sample some beverages along the way. Tasty Orchard hired JK Creative to help launch this beta brand. We developed a sophisticated logo and accompanying brand styles such as colors and pattern. Throughout the prototype process, we designed various package and label solutions for the suite of products. Once the product was established, we also worked to develop a website and social media channels to tell the brand story. The client was thrilled with the unique look for his unique product and it is currently awaiting funding on Kickstarter to bring Tasty Orchard to market.