The Cleaning Authority
Advertising Campaigns

INDUSTRY: Professional Cleaning Services
PROJECT INCLUDES: Direct Mail Brochures, Email Campaigns, Social Media Posts

ABOUT THE CLIENT

The Cleaning Authority was founded in the Baltimore-Washington metro area in 1977 as one of the first whole house cleaning services in the region. Franchising began in 1996 and has grown to include more than 225 locations across North America. The Cleaning Authority provides elite cleaning services using green cleaning materials and believes that “Life is too short to clean your own home.”

ABOUT THE PROJECT

The Cleaning Authority relies heavily on direct mail to reach new potential customers, but had been using the same art for several years. They reached out to JK Creative to get some fresh ideas for new creative that would out-perform the old. Our team developed numerous options of campaign ideas, as well as improving upon the template for better user experience. Several designs moved forward as direct mail, email, and social media campaigns. Of the 18 million pieces mailed in 2019, one of our designs became the top performer, being the most printed and having a response rate 0.04% higher than the next closest option.