PRSA Sunshine District’s popular conference, #SunCon24, convened Thursday, July 25 and Friday, July 26 at Walt Disney World’s BoardWalk Inn, attracting hundreds of public relations professionals to the state’s only annual PRSA convention. Hosted this year by PRSA Orlando in partnership with PRSA Sunshine District, the conference theme, "Once Upon a Strategy, focused on the importance of strategic storytelling in developing and implementing effective public relations campaigns and beyond. JK Creative was excited to not only attend, but to also sponsor, and speak as well. Read on to hear about the magical event…

PRSA SunCon24 had plenty of Disney Magic!

SunCon24 featured a variety of amazing keynote speakers and breakout sessions from companies such as Disney, Orlando Pride soccer team, and the Florida government. In addition to sessions there were some amazing meals, networking opportunities, and even surprises like an ice cream break featuring Mickey bars. You can check out the whole event agenda here: https://prsasunshine.org/district-conferences/agenda/

JK Creative was a proud sponsor at PRSA SunCon

This year it was neat to see the JK Creative logo featured throughout the event on print and digital materials. We also had a booth where we were able to chat with conference goers and tell them more about our services.

Julie Kostic a Breakout Speaker at Suncon24

Julie joined a panel of other professionals to chat about branding. It was a great discussion chatting about past examples, suggestions for strategy, and answering lots of questions. Here was a little more info about the session:

Elevate Your Brand Story Through Community Engagement and Visual Magic Location
Demorris Lee, PR Strategist, Hillsborough County Board of Commissioners; Cristina Calvet, MBA, APR, Founder & CEO, Wonderland; Julie Kostic, Founder & Creative Director, JK Creative; Moderator – Laura Kern, APR, Sr. Director of Web and Digital Strategy, Rollins College

Elevate your digital/social PR game with insights from industry experts about the intersection of visual storytelling, community engagement, and brand content strategy. In this interactive workshop, learn from success stories and missteps in creating transformative branding strategies by leveraging the power of visual storytelling through eye-catching content, and how to increase your brand’s impact.

Julie joined fellow panelists Christina and Demorris, along with Moderator Laura.

There was even an Epcot Dessert Party!

One of the highlights of SunCon24 was a private dessert party in Epcot! Attendees were escorted back to the American Pavilion in the World Showcase where we enjoyed a menu of international treats such as:

Matcha desserts from Japan
Pistachio Cannolis from Italy
Pretzel Chocolate cookies from Germany
Strawberry pastry from France
Sticky Toffee Pudding from the UK
Assorted alcoholic beverages, non alcoholic drinks, coffee, and tea

Once we finished dessert we headed over to the Italy pavilion to a private spot right on the water. It offered the most amazing view of the nighttime show Luminous: The Symphony of Us. What a magical night!

JKC owners Andrew and Julie at the SunCon Dessert Party.

About PRSA

Chartered in 1947, the Public Relations Society of America (PRSA) is the world’s largest and foremost organization of public relations professionals with more than 22,000 public relations and communications professionals, in addition to more than 10,000 university and college students through the Public Relations Student Society of America (PRSSA).

About PRSA Sunshine District

PRSA’s Sunshine District represents more than 1,000 public relations professionals from seven chapters throughout Florida. The Sunshine District is one of 10 PRSA districts nationwide and provides educational resources, scholarships, and professional development opportunities for the industry’s leading professionals.

PRSA SunCon24: Sponsoring & Speaking at a Disney World Conference